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Looking out for your interests
The strength of cooperative action in a market economy is based on a unification of the
roles of the customer, producer and owner. As a central cooperative board, Pellervo
Confederation looks out for its members' social interests. We work, domestically as well
as internationally, to create an atmosphere beneficial for cooperative business in
society. We focus specially on the follow-up of legislative issues, as well as
economic and trade policies.
Cooperative legislation and other legal procedures significant in cooperative
actions
In collaboration with our member organizations, Pellervo takes an active part in
planning the framework for cooperative actions, as well as in the development of
legislation affecting the training of personnel.
Legal services Kari Lehto
tel. 09-4767 5515, 0400-435 469
Development of public relations in the cooperative business
In pursuit of our members' interests, the familiarity of
cooperative action is increased on several levels of the society. This is especially true
among the more influential members of our society, those who deal with current
issues, influence public opinion and make policies and among the youth. We communicate our values, modes of
operation and profitability through channels such as the following:
• Pellervo's organizational activities
• Public appearances of our personnel
• Participation of our own experts and the experts of our cooperative
associations in the planning and preparing of societal policies.
Managing Director Veikko
Hämäläinen
tel. 09-4767 5501, 0400-502 426
Director Sami Karhu, Co-operative and information
services, Board Secretary,
tel. 09-4767 5502, 0400-545 989
Start package for the personnel
Pellervo produces for each new administrative officer of the cooperation a
start package. It includes a manual for an administrative officer, start folder
and the Osuustoiminta (Cooperative Action) Magazine at a membership price. The
manual will help to acquainted with the new Cooperation Act, which will come
into force in the beginning of 2002.
Planning of the History Project
Pellervo offers help in planning for free for the cooperative businesses who
wish to produce their own history publication.
Director, Co-operative and information services, Sami Karhu
tel. 09-4767 5502, 0400-545 989
International servicing of our customers' needs and organizational connections
The focus of our international activity is to follow business-related social
developments so that we are able to act as informatively as possible and to influence the
debate on current issues, based on the best interests of our members.
Pellervo Confederation is a member of several international cooperative organizations
such as The International Cooperative Alliance - ICA, - COGECA, - IFAP and -
NBC.
• Through these organizations we in Pellervo follow up and inform our members as
to international developments and safeguard the interests of our members in these
organizations.
• The Pellervo Brussels office operates on different European Union Boards and in
several international cooperative organizations to influence and to follow up on the
developments of critical issues, always looking out for the best interests of our
members.
We inform our members regularly of international developments through the following:
• Board of directors and the delegation
• Journal of Cooperation
• Pellervo COGECA information services
Chief Executive Officer Veikko
Hämäläinen
tel. 09-4767 5504, 0400-319 294
Director, Co-operative and information services Sami Karhu
tel. 09-4767 5515, 0400-545 989, Board Secretary,
Director, Swedish Section Per-Erik
Lindström
tel. 09-4767 532
Organisational Activity and Communication
The development of operational conditions in companies is based on a broad and open
interaction between different interests in society.
A constant change in the operational environment also underscores the importance of
trust in cooperative leadership. The owner's expertise is emphasized in all the fields
of economic life that belong to the sphere of the cooperative. We in Pellervo offer our
customers a cooperative forum, union leadership and business leadership for the continuous
development of both know-how and cooperation.
A cooperative forum for Pellervo members
The success and development of the company is crucially dependent on the cooperative
skills of the people involved. This is especially important between the union and
management. To increase and develop these cooperative skills we offer a variety of
cooperative forums for our fellow organizations.
Work is carried out according to the following established procedures:
• Pellervo´s delegates and the board of directors
• Meetings with the chairmen of the administrative councils and the chairmen of
the boards of the Pellervo companies
• Meetings with the executive officers
Chief Executive Officer Veikko
Hämäläinen
tel. 09-4767 5501, 0400-502 426
Publications and other means of communication
Pellervo operates in the field of publication to promote and to publicise the
philosophy of cooperative thinking.
The following publications are put out by Pellervo:
• Kodin Pellervo - The Kodin Pellervo Country Living Magazine
- is a publication for people interested in country living. The bulletin seeks to promote economic well being, democratic
values and mutual understanding between people of different interests, within the context
of Finnish values.
Editor in Chief Teemu Pakarinen,
tel. 09-47675503
• Maatilan Pellervo - Pellervo Farming - is a professional magazine for
farmers designed to promote economic growth of farms and rural areas.
Editor in Chief Teemu Pakarinen
• PIK - The Grand Pellervo Calendar - functions as a schedule and follow-up
calendar for farmers, owners of one family houses and summer cottages, gardeners and other
Pellervo readers. It also contains a large scale information package of current events
relating to PIK.
Editor in Chief Teemu Pakarinen
• OT - The Cooperative Magazine - is a professional magazine for union
leaders and management, whose main objective is to inform its readers about leadership
issues and the international developments of cooperatives and companies in the
manufacturing sector.
Editor in Chief Sami Karhu
tel. 09-4767 5515, 0400-435 469
• The Pellervo Yearbook, published in conjunction with The
Cooperative Magazine, is an annual overview of productivity and operations of the
different Pellervo companies.
Managing Editor Mauno-Markus
Karjalainen
tel. 09-4767 5588
• The New Cooperative is a The Cooperative Magazine supplement, which
functions as an informative forum and communications channel for cooperatives established
in recent years.
Managing Editor Mauno-Markus
Karjalainen
tel. 09-4767 5588
• Through the Pellervo Foorumi an up-to-date connection is kept between our
members. The Pellervo Foorumi reports on current events involving the
cooperative .
Editor in Chief Sami Karhu
tel. 09-4767 5515, 0400-545 989
• The Pellervo Home Pages, www.pellervo.fi, provides information
about cooperation activities, news about the business and product of
Pellervo´s members and promotes the sale of different Pellervo products and
services.
Managing Editor Markku Nummi
tel. 09-4767 5558
• The Pellervo Point of View publishes research results, economic accounts
and wider economic analyses.
Editor in Chief Sami Karhu
tel. 09-4767 5515, 0400-545 989
External communication
Sami Karhu
tel. 09-4767 5515, 0400-545 989
Pellervo Day
Pellervo Day is the main annual event for cooperatives belonging to Pellervo
Confederation of Finnish Cooperatives. Pellervo Day not only functions as a central meeting place for cooperative
members, but also as a forum where members are able to meet with influential members of
society and opinion makers.
Director Sami Karhu
tel. 09-4767 5515, 0400-545 989
Regional Pellervo Days
Regional Pellervo Days gather members from each geographic area in order to promote issues
important to each of those areas and to develop connections with regional administration
officials, other sectors of the economy and universities.
Director Sami Karhu
tel. 09-4767 5515, 0400-545 989
New cooperation
The establishment of new cooperatives, the development of
their business ideas and collaboration with other cooperatives.
Project Manager Juhani Lehto
tel. 09-4767 5562
Other services
Pellervo Publication Services, Inc.
Pellervo Publication Services - PJP - is a publishing house specializing in information
services directed to both our members and our customers. We produce publications, develop
the publication services of our customers and offer photo archive and Internet services.
Our products include the following:
• Membership and customer magazines
• Personnel magazines
• Annual reports
• Other publications
• Photographs
• Internet services
CEO Antti Äijö
Legal Services
In the Pellervo Legal Department, located in the Pellervo headquarters, specialists
help in matters concerning cooperative related business and administration. The Legal
Department also works actively for the advancement of cooperative legislation, always
keeping the best interests of our members in mind.
Other services of the legal department are as follows:
• Matters concerning the establishing of a cooperative
• Matters concerning the reorganization of a business
• Legal proceedings regarding disputes
• Creditor's duties
• Matters of trade registration and other registration
Kari Lehto
tel. 09-4767 5515, 0400-435 469
Travel Services
Pellervo Travel Services provides domestic and international excursions for the benefit
of union leaders and personnel. They also provide specially price package tours for
The Kodin Pellervo Country Living Magazine readers.
We offer the following:
• Customized excursions, which are planned with the help of Pellervo's extensive
international contacts.
• Specially price package tours for The Kodin Pellervo Country Living Magazine readers, chosen
according to the readers' interests.
Director of Marketing Anna-Liisa
Huhtala-Fiskars
tel. 09-4767 5517, 040-590 5332
Awards and badges of honor
Pellervo regularly gives awards to personnel and the administration of its member
cooperative businesses.
We carry out the following:
• Assisting in the delivery of awards and badges of honor
• Presenting established members with the Gebhard Medal as well as with other
cooperative medals and badges of honor.
Secretary Sinikka Huotari
tel. 09-4767 5552
Jointly Owned Service Associations
The services provided by our jointly owned service associations ensure the multiplicity
of services that we can offer to our members. Each partnership organisation is an
individual and specialized organisation directed by its own administration, which offers
services to Pellervo member companies, as wall as to other service users.
Pellervo Institute, Inc. - education and development services
The purpose of this service is to help personnel and appointed representatives to
develop themselves through quality continuing education. By supporting the cooperative's
ideas and advancing the professional skills of the participants, we at Pellervo help our
members to succeed in the competitive world of the open market.
Pellervo provides educational services through the Pellervo Institute, Inc., which is
an organisation jointly owned by Pellervo and the MTK, Central Union of Agricultural
Producers and Forest Owners.
Courses available include the following:
• for the administrative staff
• for executives
• international education
• updating training
• tailored courses
• educational planning.
Pellervo-Institute, Inc.
02100 Espoo
tel. 09-4767 504
fax 09- 464 010
E-mail first name.last name@pellervo-instituutti.fi
www-pages in Finnish
Chief Executive Officer Kari
Huhtala
tel. 1311 5267, 040-502 6270
Project Development Manager Matti Farin
tel. 1311 5269, 0400-586 867
Pellervo Economic Research PTT
The aim of economic research is to provide new knowledge and bring forth new
perspectives critical problems of the national economy. Also, we aim to obtain information
in order to help those businesses dependent on the land for a living to function more
efficiently.
The organisation of the research projects is done by the Pellervo Economic Research
PTT. Pellervo is the founder of the relief association of Pellervo Economic
Research PTT.
The main publications and the methods of operation are as follows:
• semiannual publication of Suhdannekuva (Economic Outlook)
• semiannual PTT review of a current topic
• research reports
• opinions and articles
• presentations to various audiences
• commissions/assistance for cooperatives working behind the scenes
• informing the media of current events
Pellervo Economic Research PTT Eerikinkatu 28 A, 00180 Helsinki
tel. 09-348 8844, fax 09-3488 8500
Internet Address: www.ptt.fi
E-mail: econ.res@ptt.fi
Personal e-mail addresses: first name.last name@ptt.fi
Chief Executive Officer Pasi Holm
tel. 09-3488 8400
Head of the Research Department Markus Lahtinen
tel. 09-3488 8417
ETT - market research
The main function of our market research services is to help the farming and forestry
industries, as well as related private and public organizations, to succeed in the
domestic and foreign markets. In order to accomplish this, we at the market research
department produce on commission market reports and opinion evaluations. In addition, we
offer information and consultation services.
The Elintarviketieto - Food Facts Oy (ETT), which is jointly owned by Pellervo and the
Finnish Gallup, Inc., is in charge of research projects.
ETT offers continuously high quality market research and consulting services.
The main services are as follows:
• DataLaari (A data base of Finnish farms),
• Brand Master (An aid for the marketing of a brand name product)
• IdeaMap (A measuring system for the functionality of a product concept)
Elintarviketieto - Food Facts Oy
Itätuulenkuja 10, PL 505
02100 Espoo
tel. 09-613 500, fax 09-6135 0470
E-mail: elintarviketieto@mdc.fi
Internet Address: http://www.mdc.fi
Personal e-mail addresses: first name.last name@mdc.fi
CEO Anne Kallinen
tel. (09) 613 500, fax (09) 6135 0470
The Brussels office
To safeguard the interests of Pellervo Confederation of Finnish Cooperatives´
members in the European Union and to
create international contacts, The Pellervo Society and The MTK have a joint office in
Brussels. Thanks to its central location, adjacent to the European commission's
"Farmer's House", the office functions as a good base for cooperative members
during their stays in Brussels.
The Office of Finnish Agriculture and Cooperatives
Office of Finnish Agriculture and Cooperatives
Rue de la Science 23/25 B.P. 19
B-1040 Brussels
tel. +32-2-285 4810, fax +32-2-285 4819
Personal e-mail addresses: first name.last name@mtk.be
Chargé d'affairs Simo Tiainen
Marjukka Manninen (dairy and livestock
advisor,
cooperative matters)
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